Marketing

Recruitment to the brigade depends not only on combat results but also on whether people know about them. That is what the marketing area does.

It needs the same specialities as a civilian agency: SMM, SEO, targeted advertising, design, motion design, video editing, community management, event organisation, fundraising. The difference is in the subject and the cost of a mistake: behind every successful ad there is a person who came to serve, and behind an unsuccessful one, a person who did not.

Civilian experience fully counts. A portfolio of commercial projects is just as relevant here as anywhere else — the skills carry over directly.

The work is done in the rear, with normal access to equipment and the internet. Everyone completes basic military training; it does not depend on the position.

It is also fair to mention the limits. Some of these positions are opened for specific tasks and workloads, so the list here changes more often than in other areas. If the speciality you need is not here now, that does not mean it will not appear in a month.

The second point is approval. Public material about the brigade goes through a review, and some ideas have to be put aside for security reasons. This is a normal part of the job, and you should be ready for it.

If you are a marketer and thought the army only needs shooters, this section is about the opposite.