SMM Manager
Requirements
- Experience of running and growing brands on social media
- Ability to work with content that brings people in, not just image-building content
- Tracking trends, creating viral formats
- Ability to write clear briefs for a designer, photographer or videographer
- Proactivity, ability to work autonomously
Responsibilities
- Developing and implementing the SMM strategy
- Creating content plans and texts for the brigade's needs
- Creating stories, Reels/TikTok and short videos
- Replying to comments and incoming messages within the approved communication rules
- Organising and coordinating photo and video shoots
- Analysing channel performance, preparing reports and proposals for improvement
Terms
- Mobilisation until the end of martial law, or contract service
- Basic and specialist training as required
- Pay: base pay of UAH 21,000 + an additional bonus of UAH 30,000 — approximately UAH 51,000 – 55,000 per month in total, depending on the position and conditions of service
- Full social package
- Full provision of protective equipment and military property
- Opportunity to obtain combatant status (UBD)
Vacancy: SMM Manager
Most people first learn about the brigade not from the news but from their feed. A video, a soldier's story, a shot from training — and this is exactly where the journey begins that sometimes ends with a signed contract.
The SMM Manager is responsible for that first impression. They run the brigade's channels, decide what goes out and when, and take part in creating what goes out.
This is not "posting pictures". It is daily work with real material where you can see the results: reach, follows and, above all, applications that come in after specific posts.
Who can become an SMM Manager
No military experience is required. What you need is professional experience — the same as on the civilian job market.
What really matters:
- Ability to write. Texts on the brigade's social media are not photo captions but short stories that have to grab people
- Understanding of formats: Reels, stories, long posts, Telegram — each has its own logic
- Practice shooting on a phone. You will have to make a large part of the content yourself
- Composure. The brigade's audience reacts sharply, and not always pleasantly
- Medical fitness — determined by the military medical board (VLK)
On the main question: this is a military position, and everyone without exception goes through basic military training. But you are hired for this specific job — in your profession.
How SMM differs from a community manager: SMM creates content and runs the channel; the community manager talks to the audience in comments and DMs. Both reply to people, but for SMM it is part of the job, while for the community manager it is the job itself.
What an SMM Manager does in the 141st SMB
In addition to what is described in the requirements above:
- The material is unique: training, equipment, people, stories from the units
- There is a security line — what can be shown and what cannot. It is decided together with the units, and it is a daily part of the job, not a one-off approval
- Content works directly for recruitment: you can see which post brings in applications
- Coordinating shoots is a separate layer of work: arrange it, get there, film it, make it in time
How you will be trained
The path is the same for everyone: 51 days of basic military training, then the brigade adaptation course — 14–15 days with instructors who have combat experience.
For SMM this makes direct sense: a person who has gone through the training themselves writes different texts. They know what a 12–15 kilometre march is and why a training shot looks exactly the way it does. Without this experience the content comes across as an outsider's view, and the audience is the first to sense it.
Tactical medicine is drilled until it becomes automatic. Our instructors' principle is short: the priority is to survive.
What you will be provided with
You will be fully kitted out: gear, protective equipment and the equipment you need for the job.
You will not be on your own. The media branch is a team: designer, motion designer, video editor, paid social specialist, community manager. SMM does not carry everything alone.
What the terms include:
- Pay: base pay of UAH 21,000 and an additional bonus of UAH 30,000, approximately UAH 51,000–55,000 in total
- Full provision of gear, protective equipment and military property
- The social package provided for service members
- Opportunity to obtain combatant status (UBD)
Where you can grow
- Head of the media branch — all communications, not a single channel
- Content strategy and planning
- Related roles — PR, targeted advertising, production
- Professionally — experience of running channels with a live audience and real consequences
In the 141st, competence and results count — not length of service.
Frequently Asked Questions
Logic and process: we answer the key questions about enlistment, training and status.
Apply for this positionWill I have to fight?
+This is a military position, and everyone goes through basic training. But you are hired to work in your profession.
How does SMM differ from a community manager?
+SMM creates content and runs the channel. The community manager talks to the audience in comments and DMs — that is their main job.
Will I have to film things myself?
+Yes, some of the content. There is a team for complex tasks, but basic filming on a phone is a daily part of the job.
I have no military experience. Can I still join you?
+Yes. Most of our best specialists were civilians yesterday. What matters to us is your motivation. We’ll match a role to your skills: if you understand machinery — you’ll go to the mechanics; if you know electronics — to UAVs or communications. Everything military — we’ll teach you.
How long does training take before deployment to the unit?
+Every recruit completes Basic General Military Training (BGMT) at a training center. After that — additional specialized training depending on the chosen role. We send only the prepared to the line of contact — that is our core principle.
What happens after I fill out the form?
+Your application goes to the recruiting center. Within 24 hours our specialist will call — it’s not an interrogation, just an introduction and answers to your questions. If we’re a match, the brigade issues an official request and our liaison helps you get through the TRC and MMB as fast as possible.
Can I transfer to the 141st SMB from another unit?
+Yes, we consider transfers — including via the Army+ app. Fill out the form and select the status “Active service member” — a recruiter will advise on your real chances and the steps involved.
I am AWOL (SZCh). Can I join?
+The law allows a return to service. If you’re motivated to fight in a sound team — fill out the form and state your status honestly. Our specialists will advise you individually on legal ways to return. Confidentially.
Do you provide uniform and equipment?
+Yes. The brigade fully provides basic kit, body armor, helmets and weapons. Plus — thanks to a strong volunteer network, we have additional technological support: drones, EW, transport.
Similar positions
Didn’t find your role?
The brigade has more specialities than the site describes, and some roles are not written up yet. If yours is missing, fill in the form and tell us which position you are looking for. A recruiter will check what is open right now and answer straight.
Tell us which role you wantWhat happens after you apply
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01
A call within 24 hours
Your application goes to the recruiting centre and a specialist calls within a day. It is not an interrogation — just an introduction and answers to your questions.
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02
Interview and choosing a role
Together we look at what you can do and where it is most useful. If we are a match, the brigade issues an official request for your transfer.
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03
Enlistment office and medical board — with support
Our liaison helps you get through the enlistment office and the military medical board as fast as possible. You do not navigate the queues alone.
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04
Training first, then the unit
Basic general military training takes 51 days, followed by the brigade’s 14–15 day adaptation course with instructors who have combat experience. We send only prepared soldiers to the front line.