Paid Social Specialist
Requirements
- Experience with Meta Ads, TikTok Ads, Telegram Ads
- Skills in working with Meta Pixel and the Conversion API
- Experience of A/B testing creatives and audiences
- Ability to analyse campaign performance via Ads Manager and Google Analytics
Responsibilities
- Launching advertising campaigns in Meta Ads, TikTok Ads, Telegram Ads
- Testing hypotheses, scaling successful "audience + creative" combinations
- Optimising bids, budgets and placements
- Preparing reports and recommendations on campaign performance
Terms
- Mobilisation until the end of martial law, or contract service
- Basic and specialist training as required
- Pay: base pay of UAH 21,000 + an additional bonus of UAH 30,000 — approximately UAH 51,000 – 55,000 per month in total, depending on the position and conditions of service
- Full social package
- Full provision of protective equipment and military property
- Opportunity to obtain combatant status (UBD)
Vacancy: Paid Social Specialist
Recruitment for the brigade is essentially a marketing task with a very concrete result. A person saw an ad, visited the website, filled in the application form, came to an interview and signed a contract. The paid social specialist is responsible for the start of this chain.
The work is the same as on the civilian market: audiences, creatives, tests, budget optimisation. The difference is that conversion here is measured not in sales but in people who have come to serve.
This is a rare case where the result of a marketer's work can be seen in people's faces.
Who can become a paid social specialist
No military experience is required. What you need is professional experience — the same that agencies and product companies require.
What really matters:
- Hands-on practice in Meta Ads, TikTok Ads, Telegram Ads. Actual practice, not courses
- The ability to read the numbers and draw conclusions from them, not just compile a report
- Patience with testing. There is no "it worked straight away" here, and that is normal
- Understanding that the audience is specific: the motivation to come and serve is unlike anything else, and standard techniques often do not work
- Medical fitness — determined by the military medical board (VLK)
On the main question: this is a military position, and everyone goes through basic training. But you are hired for a specific job in your profession.
What a paid social specialist does in the 141st SMB
In addition to what is described in the requirements above:
- You work with end-to-end analytics: the website has source tracking, so you can see not only the click but also which campaign brought in the person who got as far as the application form
- Creatives are built on the brigade's real material — videos, stories, photos from the units, not stock images
- The audience is segmented by area: infantry, UAVs, medics, technical specialities — and each one requires its own language
- You see the results in numbers every day, and in people every week
How you will be trained
The path is the same for everyone: 51 days of basic military training, then the brigade adaptation course — 14–15 days with instructors who have combat experience.
For this job it has practical value: to sell service, you need to understand what it consists of. Someone who has been through the training themselves writes different copy and chooses different footage — and it shows in the results.
Tactical medicine is drilled until it becomes automatic. Our instructors' principle is short: the priority is to survive.
What you will be provided with
You will be fully kitted out: gear, protective equipment and the equipment you need for the job.
You won't be alone. The paid social specialist works in the media department together with SMM, design and video — so you don't have to create creatives from scratch on your own.
What the terms include:
- Pay: base pay of UAH 21,000 and an additional bonus of UAH 30,000, approximately UAH 51,000–55,000 in total
- Full provision of gear, protective equipment and military property
- The social package provided for service members
- Opportunity to obtain combatant status (UBD)
Where you can grow
- Head of recruitment — the whole funnel, not just advertising
- Analytics and the brigade's communications strategy
- Professionally — experience with an unconventional audience and a full funnel through to offline conversion is valued in any market
In the 141st, competence and results count — not length of service. See a solution — propose it.
Frequently Asked Questions
Logic and process: we answer the key questions about enlistment, training and status.
Apply for this positionWill I have to fight?
+This is a military position, and everyone goes through basic training. But you are hired for a specific job in your profession.
What budgets will I be working with?
+This is discussed at the interview. The work involves real recruitment campaigns, not training exercises.
Is there access to analytics?
+Yes. The website has end-to-end source tracking, so you can see the path from the click to the completed application form.
I have no military experience. Can I still join you?
+Yes. Most of our best specialists were civilians yesterday. What matters to us is your motivation. We’ll match a role to your skills: if you understand machinery — you’ll go to the mechanics; if you know electronics — to UAVs or communications. Everything military — we’ll teach you.
How long does training take before deployment to the unit?
+Every recruit completes Basic General Military Training (BGMT) at a training center. After that — additional specialized training depending on the chosen role. We send only the prepared to the line of contact — that is our core principle.
What happens after I fill out the form?
+Your application goes to the recruiting center. Within 24 hours our specialist will call — it’s not an interrogation, just an introduction and answers to your questions. If we’re a match, the brigade issues an official request and our liaison helps you get through the TRC and MMB as fast as possible.
Can I transfer to the 141st SMB from another unit?
+Yes, we consider transfers — including via the Army+ app. Fill out the form and select the status “Active service member” — a recruiter will advise on your real chances and the steps involved.
I am AWOL (SZCh). Can I join?
+The law allows a return to service. If you’re motivated to fight in a sound team — fill out the form and state your status honestly. Our specialists will advise you individually on legal ways to return. Confidentially.
Do you provide uniform and equipment?
+Yes. The brigade fully provides basic kit, body armor, helmets and weapons. Plus — thanks to a strong volunteer network, we have additional technological support: drones, EW, transport.
Similar positions
Didn’t find your role?
The brigade has more specialities than the site describes, and some roles are not written up yet. If yours is missing, fill in the form and tell us which position you are looking for. A recruiter will check what is open right now and answer straight.
Tell us which role you wantWhat happens after you apply
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01
A call within 24 hours
Your application goes to the recruiting centre and a specialist calls within a day. It is not an interrogation — just an introduction and answers to your questions.
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02
Interview and choosing a role
Together we look at what you can do and where it is most useful. If we are a match, the brigade issues an official request for your transfer.
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03
Enlistment office and medical board — with support
Our liaison helps you get through the enlistment office and the military medical board as fast as possible. You do not navigate the queues alone.
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04
Training first, then the unit
Basic general military training takes 51 days, followed by the brigade’s 14–15 day adaptation course with instructors who have combat experience. We send only prepared soldiers to the front line.